Monday, February 7, 2011

Is the NHL getting screwed?

Check out the NBA's newest partner; Marvel Comics.  In what might be more than just a coincidence; the NBA is getting licensed Marvel gear.



Apparently their partnership was initially cooked up in early Summer 2010 in a co-branding effort; working towards grabbing a lifelong fan in the form of a 7 year old boy after seeing Iron Man in Heat colors.

So here's the million dollar question; is re-branding heroes to fit a city a better than an original character being created for each franchise?

Now remember; Stan Lee is no longer involved with Marvel Comics; so is the company he creating undercutting him and the NHL?  Cause damn son, that's cutthroat.

11 comments:

mike said...

Much prefer the new characters to ones that have no correlation with a city. What's Thor have to do with the Lakers?

Vance said...

I think what they're going for is having Johnny already love watching Thor and Captain America every Saturday. Then little Johnny sees Captain America dribbling a basketball with Knicks scribbled all over the place. Johnny exclaims 'Captain America is a Knicks fan?! I'M A KNICKS FAN!'

Anonymous said...

Speaking of which, will you ever finish your article on the "Guardian Project Breakdown" as I really enjoy it and hope you would complete it soon. Thanks.

PS - Also look at the comments on the Guardian Project Breakdown as a couple of those comments have suggestions who the Capital and Senator mascots are based on.

Host Pay Per Head said...

I think that it is kind of cool a t-shirt like that. I would like to have one

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