Monday, February 7, 2011
Is the NHL getting screwed?
Apparently their partnership was initially cooked up in early Summer 2010 in a co-branding effort; working towards grabbing a lifelong fan in the form of a 7 year old boy after seeing Iron Man in Heat colors.
So here's the million dollar question; is re-branding heroes to fit a city a better than an original character being created for each franchise?
Now remember; Stan Lee is no longer involved with Marvel Comics; so is the company he creating undercutting him and the NHL? Cause damn son, that's cutthroat.
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3 comments:
Much prefer the new characters to ones that have no correlation with a city. What's Thor have to do with the Lakers?
I think what they're going for is having Johnny already love watching Thor and Captain America every Saturday. Then little Johnny sees Captain America dribbling a basketball with Knicks scribbled all over the place. Johnny exclaims 'Captain America is a Knicks fan?! I'M A KNICKS FAN!'
Speaking of which, will you ever finish your article on the "Guardian Project Breakdown" as I really enjoy it and hope you would complete it soon. Thanks.
PS - Also look at the comments on the Guardian Project Breakdown as a couple of those comments have suggestions who the Capital and Senator mascots are based on.
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