Monday, February 7, 2011

Is the NHL getting screwed?

Check out the NBA's newest partner; Marvel Comics.  In what might be more than just a coincidence; the NBA is getting licensed Marvel gear.

Apparently their partnership was initially cooked up in early Summer 2010 in a co-branding effort; working towards grabbing a lifelong fan in the form of a 7 year old boy after seeing Iron Man in Heat colors.

So here's the million dollar question; is re-branding heroes to fit a city a better than an original character being created for each franchise?

Now remember; Stan Lee is no longer involved with Marvel Comics; so is the company he creating undercutting him and the NHL?  Cause damn son, that's cutthroat.


mike said...

Much prefer the new characters to ones that have no correlation with a city. What's Thor have to do with the Lakers?

Vance said...

I think what they're going for is having Johnny already love watching Thor and Captain America every Saturday. Then little Johnny sees Captain America dribbling a basketball with Knicks scribbled all over the place. Johnny exclaims 'Captain America is a Knicks fan?! I'M A KNICKS FAN!'

Anonymous said...

Speaking of which, will you ever finish your article on the "Guardian Project Breakdown" as I really enjoy it and hope you would complete it soon. Thanks.

PS - Also look at the comments on the Guardian Project Breakdown as a couple of those comments have suggestions who the Capital and Senator mascots are based on.

Host Pay Per Head said...

I think that it is kind of cool a t-shirt like that. I would like to have one

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Fact: BanginPanger is not meant as an insult to the one and only Darren Pang, nor do I claim to be him. The views and opinions presented on BanginPanger are of my own, and no other namesake of the site, the NHL, Buffalo Sabres, Washington Capitals, or anyone else.