Monday, November 24, 2008
Oh Phoenix, my oh my.
"My name is Shane Doan and I am awkward"Does the color scheme bother me? No, not really, the red doesn't hurt my eyes like the Cane's and Senators do, but I can't come to grips with that logo...that effing little puppy dog. What fruit had the idea that a fox was fit to grace the chest of a NHL sweater. Oh you know what? I do! New York branding-firm SME (what the hell does a branding firm do, that is, besides waste money) was actually paid(!) to design this and "extend the brand."
Old Douglas Moss COO of the Coyotes had this to say “The current Coyotes uniform is considered one of the best in professional sports and has remained unchanged since its introduction in 2003.” Oh yes, you're howling abstract dog-face is really one of the most respected and recognizable logos anywhere! Fantastic quote Dougie! Douche.
Let's get up close and personal with the main logo now...good God.
I mean, it's just so not...hockey. Am I the only one at loss for words when talking about this logo? Of course not, cause we've got Eddie O'Hara, the fruit behind the design, and consequently the Chief Creative Officer (give me a God damned break, that's your title? I bet he smells like potpourri) to tell us all about the logo.
“Our direction was simple: extend the current uniform look and feel into an exciting, hot new look that both the players and the fans will love. It had to be classic sports in tone and not overly trendy.”Ok, I'm glad the donkey that designed the logo is happy with it. Well, what about Gretzky? "I think it will appeal to traditionalists and new fans alike." Yeah, Wayne, cause this jersey just screams purchase.
Let's get some comments about this. What do you guys think? Like the Coyotes jersey? What are your favorite 3rd jerseys? Which ones make you feel like mocking a Chief Creative Officer? Anyone a Chief Creative Officer here?
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